
Is your kid suddenly clamoring for a fast food meal or a sugary cereal you’ve never even heard of? He or she may have seen the product featured on a favorite “kid influencer” video. In a new study, researchers viewed the top 50 kid influencer videos on YouTube and found that 9 out of 10 featured unhealthy foods. Nearly 1 in 3 promoted a fast-food chain. But, what in the world is a kid influencer? If you have children, odds are you know at least one — or your kids do. Kid influencers are young online celebrities with large social media fan bases. They can earn big profits from ads and endorsements in their videos. The five most-watched influencers in this study have generated more than 48 billion views and 38.6 million subscribers through more than 10,000 YouTube videos posted through July 2019. Their average age? Just 7 years old. The most watched of these influencers is 9-year-old Ryan Kaji, whose video channel, “Ryan’s World,” has nearly 27 million subscribers. Published reports pegged his 2019 income at $26 million. His family started making videos of his reactions to unboxing new toys when he was just 3. “I think parents probably underestimate the effect of these videos for a few reasons: One is that kid influencers seem like everyday kids. They’re familiar and fun, but they… read on >