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Those TV ads for juicy burgers may trigger your emotions, making you believe you’ll be happier if you run out and get one for yourself. Unfortunately, a similar ad for salad does not appear to have the same emotional impact, according to new research from the University of Michigan. “Many people think that eating highly processed foods like cheeseburgers and french fries will make them happier, and these beliefs are especially strong in people struggling to control their intake of highly processed foods,” said study author Jenna Cummings, a former University of Michigan research fellow. “Regulating fast-food advertisements and changing beliefs about how highly processed foods affect emotions could help people eat more nutritious foods,” she said in a university news release. The study found that adults who did not already hold strong beliefs about how foods affect their emotions had increases in belief that they would feel good eating these types of foods. The same was not true for salads and yogurt parfaits. The aim of the study was to test how food ads affected food-related emotional expectations and whether these effects were different depending on individual “food addiction” symptoms. Past research has found that someone with food addiction can have strong cravings for highly processed foods. Other symptoms include diminished control over their intake, eating too much despite negative consequences, including distress and… read on > read on >