Bright orange fingers may soon be less common for some snackers. PepsiCo announced that it will begin selling new versions of Cheetos and Doritos that contain no artificial colors or flavors. The line, called “Simply NKD,” hits store shelves Dec. 1 and includes four products: Doritos Simply NKD Nacho Cheese Doritos Simply NKD Cool Ranch Cheetos Simply NKD Puffs Cheetos Simply NKD Flamin’ Hot The company said these snacks will offer the same taste people expect, just without synthetic dyes. “We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors,” Hernán Tantardini, CMO of PepsiCo Foods U.S., told CBS News. The change follows growing pressure from U.S. Health and Human Services Secretary Robert F. Kennedy Jr., who has urged food companies to remove synthetic dyes from products sold in the United States. Earlier this year, the U.S. Food and Drug Administration (FDA) asked manufacturers to stop using artificial dyes voluntarily, but it has not banned them just yet. PepsiCo emphasized that NKD snacks aren’t replacing the classic versions. “NKD is an additive option, not a replacement, introduced to meet consumer demand,” Rachel Ferdinando, CEO of PepsiCo Foods U.S., told CBS News. Many existing versions of the chips contain dyes like Yellow 5, Yellow 6, Red… read on > read on >

















