For those of you who have been living under a rock for the past few years, LinkedIn is the site for professional networking. You sign up, post your professional resume, your professional photo, your professional work experience, and then you connect with LinkedIn professionals and…. And… And… Then what? I honestly have no idea. I’m not saying LinkedIn is dumb.  I’m not saying that in theory it doesn’t work or that it is not a good idea. What I am saying is that I’ve talked to a lot of people from all walks of life that work in very different fields and they all tend to say the same thing: They are on LinkedIn but they don’t really know why they are on LinkedIn. My brother is an exec in the business/banking sector. He has absolutely zero social media presence. He’s not even on FaceBook. (I know.) “It’s just not for me,” is his catchphrase when asked why not. But my brother is on LinkedIn. Why? Because he is a businessman and businessmen are supposed to be on LinkedIn. Does he ever check it? No. Does he ever post anything? Nope. Does he ever try to connect with other like-minded businessmen? Barely.  So why is my brother on LinkedIn? “I have no idea,” is his response. His reaction pretty much sums up most people’s feelings…  read on >