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It can feel like a shameful moment, bracing yourself to hand over a Christmas or birthday gift that’s days or months overdue for one reason or another. But slackers take heart — a new study has found that your friend or loved one likely won’t be as upset about getting that late gift as you suspect. “Go ahead and send that late gift, because it doesn’t seem to bother most people as much as givers fear,” said lead researcher Cory Haltman, a doctoral student in marketing at Ohio State University’s Fisher College of Business. A series of six studies showed that people receiving late gifts generally tend to be patient and appreciative, rather than annoyed or hurt, according to results published Dec. 5 in the Journal of Consumer Psychology. That runs counter to what most folks think. About 65% of Americans believe a gift should arrive on time for a holiday, birthday or other occasion, according to a survey performed by the research team. “A majority of U.S. consumers seem to think that gifts should be given on time — but our study shows that there’s more to the story,” said researcher Rebecca Walker Reczek, a professor of marketing at Ohio State University. In one study, participants were asked to imagine giving or receiving a birthday gift that would arrive either on time or two… read on > read on >