
Three out of four times, your Facebook friends don’t read past the headline when they share a link to political content. Experts say that’s somewhat surprising — and downright scary. People who share without clicking may be unwittingly aiding hostile adversaries aiming to sow seeds of division and distrust, warned S. Shyam Sundar, a professor of media effects at Penn State University. “Superficial processing of headlines and blurbs can be dangerous if false data are being shared and not investigated,” said Sundar, corresponding author of the new study published Nov. 19 in the journal Nature Human Behavior. “Disinformation or misinformation campaigns aim to sow the seeds of doubt or dissent in a democracy — the scope of these efforts came to light in the 2016 and 2020 elections,” he added in a Penn State news release. To learn more about content shared on social media, his team analyzed more than 35 million public posts containing links shared on Facebook between 2017 and 2020. The links included political content from both ends of the spectrum — and it was shared without clicking more often than politically neutral content. While the study was limited to Facebook, researchers said their findings likely apply to other social media platforms as well. Data for the analysis were provided in collaboration with Facebook’s parent company, Meta. It included user demographics and… read on > read on >