Kids watching YouTube videos are being hammered with messages promoting junk food like candy, sugary drinks, fast food and sweet or salty snacks, a new study says. About 75% of 6- to 8-year-olds and 36% of 3- to 5-year-olds were fed promotions for junk food while watching YouTube or YouTube Kids videos they chose on their own mobile devices, researchers reported in the Journal of the Academy of Nutrition and Dietetics. “More than half of food brands in these videos came from companies that participate in the Children’s Food and Beverage Advertising Initiative, a U.S. food industry self-regulatory program,” said senior investigator Jennifer Harris, a senior research advisor at the Rudd Center for Food Policy and Health at the University of Connecticut. “Despite these companies’ pledges to only advertise healthier choices to children, child-influencers frequently promoted their brands, including candy, sugary drinks and sweet and salty snacks,” she said in a news release. For the study, researchers observed 101 kids as they watched YouTube videos in their homes for 30 minutes. About 73% of food brand appearances promoted junk food, while only 3% of food-related messages highlighted healthy options, results show. Most of this messaging occurred as part of brand appearances embedded within video content that purposely blurred food promotion with entertainment. More than 60% of food brand appearances were embedded in the video content,… read on > read on >







